• What it really looks like to “pay yourself first” when you're broke • How Luke used crepes and DJ gigs to fund his startup • What it means to “make your money work for you” in 2025 • How to know who’s worth learning from (hint: don’t ask a butcher about diamonds) • What purpose actually feels like when you're living it; not just chasing it
We’re not just reviewing books.
We’re translating timeless wisdom into modern business moves.
If you’re in that early phase - scraping together cash, living lean, wondering if this is ever going to work - here’s what Luke would tell you:
“This is 5% of your life. Just give it everything you’ve got. If it works, it’ll change everything.”
He stopped going out. Ate what was free. Poured everything into his craft. Not because it was trendy, but because that’s what it takes.
Now? His money works while he sleeps.
But he still remembers the crepes.
We’re not here to glamorize the hustle.
We’re here to remind you that the sacrifice means something - if you do it on purpose.
Watch the full episode for hard-won insights, practical frameworks, and a reminder that success doesn’t start with capital. It starts with commitment.
