What Entrepreneurs Need to Know About Emerging Tech

Let’s face it.

The pace of tech these days is wild.

One week it's an AI tool that can write your emails.

The next, it's software that automates your entire onboarding process.

As a business owner, it’s hard to know what to pay attention to and what to ignore.

My name’s James Hinton.

I created this channel and brand because I wanted a space to figure all this out in real time, and to bring other people along for the ride.

Tech is moving fast, but that doesn't mean you need to chase every trend.

It does however, mean you need to understand how it impacts your productivity and your bottom line.

Here's What I'm Noticing

Whether you run a coffee shop, a creative agency, or a full-on tech company, you’re already using tech in more ways than you think.

It’s changing how we communicate with customers, how we track results, and how we build teams. But it’s not just about flashy tools.

It’s about whether those tools actually help you run your business better.

That’s the core question I keep asking on this channel:

"Does this make real work easier, faster, or more effective?"

If it doesn’t, I move on.

When I first started out, I had to figure out a lot of things the hard way.

I didn’t have a behind-the-scenes look at what entrepreneurship was really like, especially in a world where the tech stack changes every six months.

Now, I share my wins and failures so you can take what’s useful and leave what’s not.

I’m not here to pretend I’ve got it all figured out.

I’m here to explore what works, what doesn’t, and what’s actually worth your time.

One of the most important parts of this project is spotlighting other founders.

Some of them are building apps.

Some are running brick-and-mortar businesses.

All of them are using technology in smart, creative ways.

This isn’t about big headlines or buzzwords. It’s about practical ideas you can take and use today.

If you’re someone who’s curious about how tech intersects with entrepreneurship, you’re in the right place.

I’ll be digging into tools, trends, and real stories that help us all get better at building businesses that last.

This is the beginning of something I’ve been thinking about for a long time, and I’m glad you’re here.

Welcome to the Disruption Continuum.