But then you realized: my brand is here to make people better. To pick them up. It's your purpose, your whole reason to exist.
Turns out the coffee...it's just a vehicle to get there.
It doesn't mean you won't make GREAT coffee, with EXCEPTIONAL taste. It doesn't mean you won't be laser-focused on providing the best customer service possible.
It simply means your brand's entire purpose for existing is: "To pick people up"
Four words. One job.
To be that one place on the planet where they can turn up, be cared for, asked how they're going, and walk away with a smile on their face.
How building a brand is about more than just the product
How to create your brand and figure out who it is
How to turn your brand into actionable steps
How to use your brand to express the purpose of your business
It's not just a simple video with two guys having a chat. It's essential business wisdom that you can apply immediately to your business. Timely insight that helps you go from: "I've got an idea" to LFG.
Book Club
Don't forget: this months book is Rich Dad, Poor Dad!
